Our Story

Send-Off - About Us - Banner image









Grief is a process which starts the moment you lose your loved one and doesn't end until the end of your life.

Our founder Henry had the tragic experience of child bereavement and whilst interacting with the product and service providers, he realised the end of life and grief management industry is archaic, confusing, lacks choice, transparency and value.

Henry previously helped to build the globally leading online food delivery company Just-Eat and it troubled him that pretty much every product and service for end of life and grief management is more difficult to arrange than ordering food online.

Henry was determined to change that and set out to create a brand tailored to the industry, innovating with technology, but with equally as much empathy and integrity as incumbent providers.

Whilst living overseas Henry discovered how hard it was to maintain his son's resting place, or send flowers etc directly there on occasions like birthdays and other seasonal celebrations.

This made the process of grieving for his son more difficult. He felt that because he was unable to attend his sons resting place often, he had failed his son's memory. 

That is where the idea for Send-Off came about, to create the category leading platform for grief management services, starting with direct to funeral and resting place flower delivery with additional services such as resting place maintenance.

Send-Off's mission is to make a difficult time easier.

To pay your respects from anywhere click here